Zewiditu Jewel is a visionary entrepreneur and founder of Cloudy Donut, the first 100% Black-owned vegan donut shop in the United States. With a keen eye for strategic growth and brand innovation, Zewiditu has led Cloudy Donut to notable milestones, including the successful launch of two flagship locations in Brooklyn Heights and SoHo. Under her leadership, the brand has forged high-impact partnerships with industry leaders such as Oatly, LVMH, and Tiffany & Co, elevating Cloudy Donut’s presence and influence in both the culinary and lifestyle spaces. Zewiditu’s commitment to inclusive, plant-based culinary excellence and thoughtful collaboration has positioned her as a respected voice in hospitality and brand partnership.

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